Company Description

Total Family Health Organisation (TFHO) is an indigenous Ghanaian social marketing organization duly registered in accordance with the laws of Ghana on February 1, 2017. We work to improve the health of people living in Ghana primarily through implementation of innovative evidence-based interventions that increases access to and utilization of health products and services in a measurable and impactful way. Our key intervention areas include Family Planning and Reproductive Health, Maternal, New-born, and Child Health (RMNCH), communicable and noncommunicable diseases, Water Sanitation and Hygiene (WASH), nutrition, and malaria. We utilize our deep insight and skills in Social and Behaviour Change Communication (SBCC) and social marketing to promote positive social and behavior change among individuals and communities.

Our Mission

Our mission is to be a truly Ghanaian Organisation that works to improve the health of people primarily through the social marketing of health products and serve as well as health communications in a measurable and impactful way

Role Description

This is a contract role for a Consultant, Expansion Strategy at TFHO. The Consultant will be responsible for leading initiatives and providing strategic guidance for the organization’s expansion efforts. The Consultant will play a pivotal role in advancing TFHO’s mission by developing and executing strategies to expand TFHO’s presence in Ghana and potentially the broader West Africa region.

This includes but is not limited to identifying new health areas for intervention, diversifying funding sources beyond USAID, and providing guidance on the management and governance structure for TFHO’s dual workstreams, which include both donor-driven business and social enterprise initiatives. Additionally, the Consultant will be responsible for monitoring emerging trends and technologies relevant to TFHO’s objectives.

They will be required to work closely with cross-functional teams to identify opportunities, develop strategies, create implementation plans, and manage the execution of projects while ensuring adherence to budgets, timelines and key performance indicators (KPIs).

About the RFP

The selection process for this RFP is divided into three parts:



1.0 Information

Part I, Bidding Instructions and Procedures, will not form part of any resulting award or contract. It is intended solely for the information of prospective bidders. If at any time prior to the award, TFHO deems there to be a need for a significant modification to the terms and conditions of this RFP, TFHO will issue such a modification as a written RFP amendment to all competing bidders. No oral statement of any person shall in any manner be deemed to modify or otherwise affect any RFP term or condition, and no bidder shall rely on any such statement. Such amendments are the exclusive method for this purpose.

TFHO is not bound to accept the lowest or any proposal and reserves the right to accept any proposal in whole or in part and to reject any or all proposals.

TFHO shall not be legally bound by any award notice issued for this RFP until a contract is duly signed and executed with the winning Bidder.

Any resulting contract will be subject to the terms and conditions contained in the contract agreement duly signed by both parties

2.0 Bidding costs

Bidders are under no obligation to prepare or submit bids in response to this RFP and do so solely at their own risk and expense. TFHO does not undertake to reimburse any costs incurred, therefore.

3.0 Review of RFP

Bidders are solely responsible for the careful examination of all of the terms and conditions of this RFP and to comply fully therewith. Failure to do so will be at the Bidder’s risk and expense.

4.0 Language

All documents submitted in response to this RFP, as well as all correspondence in connection with the RFP, shall be in the English language.

5.0 Bid Preparation

Bidders should submit their responses to this RFP to include:

A. Technical Proposal

B. Financial Proposal

A. Technical Proposal

Your proposal should provide basic information about your Company and relevant service offerings. It should have a section addressing each of the following areas:

(a) Profile

(b) Responsiveness to the Scope of Work

(c) References

Responses should include the following information:

a. Profile

  • Provide a description of the profile (1/2-page max.), and attach the registration document, Tax and SSNIT clearance certificate as Appendix 1.
  • Summarize qualifications and experience described in the scope of work (1 page max.)
  • Provide a detailed track record of previous similar work undertaken-(5-page max)
  • CV as appendix 2.

b. Responsiveness

  • Describe any current or past relationships your organization may have with TFHO, and if it is a potential conflict of interest. If there is a potential conflict of interest, then please explain how this risk will be mitigated. (1/2-page max)

c. References

  • Provide two referees each from at least three organizations whose consultant(s) have provided similar services in the last 5 years. Include, the name, designation, email, and contact information of referees.
  • Indicate Organisation’s name, contact person, email, and office location. (1-page max)
  • Provide any other information to demonstrate your capability in relation to the Scope of Work (1/2-page max)

B. Financial Proposal

Bidders should submit a signed PDF copy of their fee as well as an Excel as part of the RFP submission. (1 page)

6.0 Bid Submission

All proposals must be in writing, in the English language, and manually signed and dated. They may be emailed as shown on the RFQ cover page.

Proposals may not be altered, corrected, or withdrawn after the Date of Receipt, except that TFHO, at its sole discretion, may permit the correction of arithmetic errors, transposition errors, or other clerical or minor mistakes, in cases in which TFHO deems that both the mistake and the intended proposal can be established conclusively on the face of the proposal.Other than the mistakes listed in the previous sentence, no mistakes alleged by a Bidder after the Date of Receipt will be permitted to be corrected.

Proposals must be valid for at least ninety (90) days from the date of receipt.


This scope of work defines the general work expected to be completed by the recommended bidder.

Purpose: In 2023, TFHO is embarking on the development of a new 3-year strategic plan, which will guide the organization from January 1, 2024, to December 31, 2026. The consultant will support the TFHO executive team and board to develop a strategy that:

  • Expands TFHO’s footprint in Ghana, and possibly the West Africa region
  • Extends TFHO’s intervention areas to include additional health areas and/or non-health development themes
  • Identifies priority non-USAID donors to diversify support
  • Advises on management and governance structure for TFHO’s two workstreams (donor-driven business and social enterprise).
  • Identify trends and how new technologies e.g., AI can drive TFHO’s performance.

Milestone Deliverables:

  • Perform desk research and interviews with staff and board to understand priority themes and opportunities with TFHO and in the Ghana context.
  • Perform desk research and interviews with USAID, a roster of non-USAID donors (agreed with the Executive Director), “competitor” organizations, and social businesses operating in health products and services.
  • Conduct a reflection workshop with the board and/or staff (participants TBD) to discuss findings and cocreate a first draft strategic plan.
  • Write the first draft strategic plan including an implementation plan, as designed in a co-creation workshop. Present to board and SMT for feedback
  • Incorporate board feedback into a final strategic plan document.


Bid Evaluation

In evaluating the proposals, TFHO will seek the best value for money rather than the lowest priced proposal. TFHO will use a two-stage selection procedure:

  • The first stage will evaluate the Technical Proposal.
  • The second stage will evaluate the Cost Proposal for proposals that pass the Technical Proposal evaluation.

Proposals duly submitted (i.e., with all relevant documents requested and before the deadline) will be evaluated and scored by a Procurement Committee using the criteria below:

a. Overall approach proposed for the activity including timelines for completion. -10 points.

b. Technical expertise and competence -20 points

c. The Bidder’s understanding and detailed response to the SOW – 30 points

d. The prior experience and reputation of the Bidder performing similar work -20 points.

e. Cost competitiveness -20 points

Required Skills or Experience

  • Must hold an MBA in strategic planning or in a relevant field.
  • Must have experience working in the development sector.
  • Understand the donor landscape.
  • Experience in providing a similar service.